A2 Lesson Plan

Engage Your Audience: Effective Communication on Social Media

Created by ALULA | April 15, 2024

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- Social media, Communication -

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Navigating the vast world of social media can be a challenge, especially for ESL learners looking to improve their English skills in a practical, engaging way. This lesson plan is designed to demystify the language and conventions of social media for adult learners at a high beginner (A2) level. By the end of this lesson, students will be equipped with the skills needed to create posts, understand and use hashtags effectively, and respond to comments in English.


This lesson plan is crafted to address the growing need for social media literacy among ESL learners. It aims to bolster students' confidence in using English on various social media platforms. Through a series of interactive activities, students will learn how to express themselves, engage in conversations, and navigate the digital social landscape in English.

Lesson Focus

Students will gain practical English skills tailored for social media use. The focus is to enhance social media literacy, improve written communication skills, and understand cultural conventions in online English communications. By the end of the lesson, learners will be more adept at engaging on social media platforms in English, from crafting posts to interacting with a global audience.

Lesson Content

Activity 1: Crafting the Perfect Post

Approximate Time Needed: 20 minutes

Objective: To practice creating engaging social media posts in English.

Materials: Access to a sample social media platform interface (can be created as a mockup on paper or digitally), example posts, and a post creation template.


  1. Review examples of effective social media posts together.
  2. Discuss elements that make a post engaging (e.g., clarity, hashtags, visual aids).
  3. Students brainstorm ideas for their own posts on given topics.
  4. Using the template, students create their own posts.
  5. Share posts with the class and provide constructive feedback.

Activity 2: Hashtags and Their Power

Approximate Time Needed: 15 minutes

Objective: To understand the function and effective use of hashtags in social media posts.

Materials: List of popular hashtags and their meanings, guidelines for creating hashtags.


  1. Explain the concept and purpose of hashtags.
  2. Students match hashtags with their meanings.
  3. Discuss why certain hashtags are effective.
  4. In pairs, students create hashtags for different topics or events.
  5. Share and discuss the hashtags with the class.

Activity 3: Engaging with Comments

Approximate Time Needed: 25 minutes

Objective: To practice responding to comments on social media posts in English.

Materials: Examples of social media comments, response templates, and role-play scenarios.


  1. Review examples of common comments and responses.
  2. Discuss the tone and etiquette of responding to comments.
  3. In pairs, students role-play responding to comments using the scenarios provided.
  4. Students craft written responses to comments.
  5. Share responses with the class and discuss different approaches.

Wrap Up

In this lesson, ESL learners have explored the ins and outs of using English on social media platforms. They've learned to create engaging posts, use hashtags effectively, and respond to comments in culturally and linguistically appropriate ways. This practical application of English not only boosts their digital literacy but also enhances their confidence in communicating in a global landscape.

To further reinforce these newly acquired skills, incorporating an innovative tool like ALULA, an AI-powered ESL app, can be highly beneficial. ALULA offers conversation exercises tailored to various topics, including social media, and allows for practice with an AI English Tutor. For students, it means a chance to practice at home, solidifying their learning. For teachers, it means more classroom time can be dedicated to meaningful, interactive activities rather than reviewing grammar rules. In essence, ALULA complements this lesson plan by offering an engaging, tech-savvy way for students to practice their English in the context of our digital world.

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AI English Tutor offers engaging conversation practice opportunities for your students. They will also gain access to over 150 grammar lessons, more than 150 targeted speaking exercises, and a vast collection of over 5,000 practice questions.

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